fabulousyarn - 9:40 pm on Nov 17, 2010 (gmt 0)
I have been perusing this. I think it is actually genius. I am a google sycophant, but I can also understand this - its wordpress.com + shopping.com + google for fashionistas. It's unbelievalbe fabulous.
They've basically created a multiuser ecommerce focused wiki where you can assemble your own set of stuff you love, be a sort of blogger, be a commenter, share it with your friends, and get lost, like I used to get lost in macys trying to find the escalator (which they did on purpose) SHOPPING. It's pure genius.
I had a frend who did a site like this a long time ago, called Girlshop. She did well, but basically, she started when the technology didn't work that well - and now, here we are, google takes it and combines all the technologies around buzz, celebrity and shopping, and put it in one place.
Now they'll have to add the celebrity bloggers on a weekly basis and shoot that to your email so you get dragged into the site. What are the commission deals on this, whats the referral fee...I am really interested in how they did this, so cool.