jimbeetle - 6:01 pm on Nov 17, 2010 (gmt 0)
Beyond the usual shopping type stuff there's quite a bit going on here. You go through a "Which is more your style" bit when you create a boutique that defines your basic "look." (And yes, you can definitely see hints of the visual search aspect here: similar body positions, way clothes drape, etc.) After a few more refinements your boutique is ready to go. The refinements are pretty neat as even if many people are classified as "casual chic, edgy," they are enough to differentiate the products in each person's individual boutique.
And now the social stuff kicks in. Other shoppers can follow and comment on your boutique as you can on theirs. For something that is really a stealth launch there's a bit of chatter and a few real people boutqiues created.
One of the problems that I saw surfaced is that this can only use info from the site itself so it can result in a comment such as "I thought she was a vegan, how can she show leather shoes?" in a celebrity boutique.
Overall I think this is going to be quite an experiment in crowdsourcing for shopping. Not sure if G is looking at this as Products for the future, but very interesting nonetheless.
And *for the moment* there really isn't any worry about competition in search. Everything is noindex, nofollow, rel nofollow, blah, blah, blah. And the pages themselves are a mess.
By the way, I'm a modern classic: "Prim & proper but never stuffy, you pride yourself on being pulled together like modern Classics Michelle Obama and Reese Witherspoon. You gravitate towards feminine details mixing in modern touches to create your Classic signature style."
And here I thought my style equalled schlub.