zett - 7:50 am on Oct 23, 2010 (gmt 0)
I think this is a good move for content owners. It needs to be crystal clear that the free ride for Google needs to come to an end. Where is the point in giving Google content for free and thus decreasing the value of that content for the owner or its licensee?
Surely, there are always fanboys claiming that Google has "improved" their lives. Could be that these work for Google (likely). Could be that they were successful with Adsense. Could be that they have used Google Maps to calculate a route. Could be that they like the experience Google search is giving them.
However, I am becoming very very suspicious when these claims are being posted in a very unreflected manner by new members. If these posters were acknowledging the width and depth of the discussion about Google, they could never come up with such statements. Google is NOT the white knight that can not do wrong. It is much more like a kid that does not understand or care for any social conventions and is still trying to figure out what's right and what's wrong. Unfortunately, the kid is a 5,000 pound Gorilla by now, and any wrong move can cause serious problems for those standing in its way.
But people are beginning to bark back. They are forming opposition, be it in form of 245,000 households who requested removal from Google Streetview in Germany; be it in form of data protection government offices accusing Google of illegal data collection. Also, those users moving to Bing from Google are speaking a very clear language. There will be a time when webmasters around the globe will be openly promote Bing FOR FREE just to loosen the grip that Google has on them.
Google WILL go down like so many other huge Internet services before. It's just a matter of time.