-- Google Finance, Govt, Policy and Business Issues
---- Googles Marissa Mayer Moves to Location - Local Services
Webwork - 2:52 pm on Oct 13, 2010 (gmt 0)
Local is "been there - done that"
2002? Really? I could have sworn that most local businesses still had near-and-dear relationships with their local yellowpages rep in 2002 . . not their SEO or SEM firm.
I must have missed something when I sat down to lunch with local business owners and didn't hear anyone talking about their PPC budgets and geo-targeting efforts in 2002, 2004, 2006, 2007, . . It must be a memory problem. I could swear at most they were still thinking and talking about keyword stuffing. In fact, I thought I saw that just the other day . . on more than a few local sites . . now its just more geo-keyword stuffing, of course.
Google "Place Places"? Ya, sure, ALL the locals all have their heads around how G-Places, geo-targeting and how local ranking factors are beginning to affect their business and how to optimize for that. :-/
I must have been mistaken when I thought there was a great deal of buzz around Google increasing the listings of local search results in the SERPS in the last 1-2 years. That was 2002, huh?
Or maybe what G "already has in the box" is and will continually shrink in proportion to what will emerge as local businesses begin to heat up the lead-gen battle now that G has killed the YPs . . . unless, of course, the YPs - who were always very good at connecting locals to local businesses (but incredibly stupid at adapting to the WWW) . . stage a claw-back-comeback. Nah. No room for that type of local challenge . . YP type clean listings . . on mobile devices.
I kind of thought of local as somewhat of a cluster-frack to locals, with all the recent SERPs results and layout changes, a situation that many locals are just beginning to wrestle with (How do THEY rank locally at the top? Reviews? In G-local? How do I deal with THAT? etc.) . . but . . it's over . . local is so 2002.
Yeah, local is over . . and its small potatos. Not much money to be drained . . err . . earned from small local businesses. Nothing here. Move on. Local and SMB is so 2002 . . even MM can handle it. :-/