however, the sad reality is, that the evolution of google banner ads has stopped at the time of introduction. as well as the state of image advertising itself remains somewhere near the time of 1998.
the quality especially of google image ads is so ridiculously low at times, that as a publisher i sometimes feel ashamed to enable them on my websites. the fact that every small mom and pop business has the opportunity to throw some hand-crafted banners into the content network has to be reconsidered. many advertisers would never spend a cent for a professional designer. or the ads are part of a trickery campaign where only the cheap clicks matter. that's how the ads look like. there are no minimum quality standards. and we publishers are supposed to show the eye cancer to our respected users.. this approach certainly draws down the reputation of the advertising business as a whole. apart from that basically users hate banner ads no matter what.