SevenCubed - 5:25 pm on Sep 4, 2010 (gmt 0)

If you want to get a better idea of the amount of tracking and personal information gathering going on try to fathom some of this.... [google.com...]

There are some practical tools in there to opt-out of some of Google's various data mining practices, some good browser add-on options too. But, we shouldn't have to resort to this in the first place, it's just so very morally wrong that a commercial entity has gathered so much info with no accountability.