No, names are not very similar! In fact, they started their business 6-7 months after we started ours! BTW, how do you measure name similarity?
Until a year ago we were more popular, if popularity is measured in terms of how many customers do we have. Now, after Google decided to give them more popularity using search activity of our customers, they actually may already be more popular?!
If that is not abuse of marketing position, I don't know what is it?