SevenCubed - 8:59 pm on Aug 16, 2010 (gmt 0)
It's not always about what is seen on the surface that Google should take heed to (100 protesters). It's the relatively silent influential groups that should make them realize they are walking on a very slippery slope. By now, surely they must be aware they are adopting some very bad business practices. There are many good alternatives to Google, we just have to accept that we were branded like cattle, then wake up and try out some of the alternative choices.
Once influentially respected tech people begin speaking up such as we are now seeing it's only a matter of time before their voices sway the masses, beginning with family, friends, or business associates.
It's a matter of bringing people's awareness to what is going on below the surface of their daily activities as it relates to anything online. It's a sobering experience when we learn how much we are tracked and profiled by the mighty money loving corporations.
In fairness to the little people at Google though, I don't think the people who built it are the people who are now running it. I'm sure the decision making processes have moved away from the "little nerd hearts" (as zeus would say), to the ivory tower board room crowd who are not in touch with reality.