Man... TelCom has been trying to find ways to get more from both ends of the internet since broadband took over dial up access.
Its called greed... and starts in the Beltway of Wash DC. They are ALWAYS going to find a way to squeeze a penny out of something everyone uses!
The squeezed penny idea is BAD until the people squeezing it (Telcom) realize they can get the OK to squeeze 5 pennies and keep 3-4 for themselves!
Again... Gov't greed, fostered by corporate greed... I mean, US Govt.