mack - 5:14 pm on Aug 5, 2010 (gmt 0)
I can see this effecting web hosting companies. Lets say a host reaches an agreement with the isp's for its ip addresses. They can then use this as a marketing tool to attract clients.
I think if this issue was to be re-written in very simple terms, and made it to the main stream press it could seriously damage Google's reputation.
The entire issue IMO revolves around the fact thats Internet service providers simply can't deliver what they offer.