Sylver - 6:52 pm on Aug 1, 2010 (gmt 0)
To what other ship?
To any ship that looks even remotely able to float. If you look around the forums, you will see quite a few people trying to get on board of Microsoft PubCenter, and the bloody thing isn't even actually available. Some people are even willing to swim on their own and try to find their own advertisers, just like before Google came around.
To me, this speaks volumes about the satisfaction level of adsense users. 7 years ago, people would have laughed at the very idea that someone might not want some of Google's free money, they were too busy bragging about the checks they got. Today, the best defense offered for the system is yours: there is no viable competitor.
I may be completely wrong about it, I don't have actual stats to back up my feeling, but I feel this way nonetheless. My bet is that the day of fast growing AD revenue are over for Google. They already have most of that market and their efforts to get the last few market shares will be barely sufficient to keep them to their current level.