londrum - 3:28 pm on Jul 16, 2010 (gmt 0) [edited by: londrum at 3:31 pm (utc) on Jul 16, 2010]
there arent just 10 positions. there are 10 positions for each keyword, or each keyword phrase. so there are more than 10 companies (potentially hundreds more) that can get on page 1 for each subject.
but what if you cant get on ANY of those pages, what do you do? you cant rely on other search engines, because they dont deliver enough traffic. but one thing that you can do, like you say, is hand money over to google to get back on page 1 (through AdWords).
this is what the government is looking into, i believe. they want to look under the hood to see whether companies are unfairly being 'demoted'
[edited by: londrum at 3:31 pm (utc) on Jul 16, 2010]