Mark_A - 3:22 pm on Jul 16, 2010 (gmt 0)

But Londrum there are only 10 positions in the Page 1 SERPS. Only ten pages often out of millions can be on page 1. What right does anyone here have to say that their page deserves to be on page 1.

And for everyone who is not on page 1, the 99% of the market, the only way to get eyes on their products is Adwords. It is a reality for them, Adwords or no eyes. So what if some who managed for a period to grace Page 1 are also relegated to the position of the other 99%! Someone else is on page 1 instead and they can reduce their adwords spend for a period.

There are only 10 positions on page 1!