pretty heated debate here with two distinct camps. true, government control would just make things worse. but i think many of the people who call others "morons" aren't fully aware of the consequences a monopoly has to a free market.
there is a point, when getting sucked in by a company with excessive market strength is not avoidable for an individual any more. you can put the blame on the other businesses all you want. in many cases, there is simply no way around google, from a consumer as from a producer perspective. and that's not caused by an insufficient market strategy but by the sheer volume of the their monopolistic influence. in some countries, google got 95% market share in their field. "well, people have other options" doesn't get you any further here, it's no argument. you have to face the facts. the fact is, google controls the search market while they are also the biggest advertising agency for text ads. they destroy formerly efficient markets with more and more cross-subsidized services. they manage to push through legally questionable services like youtube, google books and street view just because of their influence and market strength.
there are anti-trust laws in place for good reason which can handle these situations. while governmental control has to be avoided, at the same time regulation of monopolies isn't bad at all. it's a necessity for a healthy economy.