The writing was on the wall all a long (for me anyway). I always thought it was just a matter of time before big businesses, government and news papers start asking questions.
Google is very powerful....way too powerful. Their power over millions of businesses all around the world *BEGS* scrutiny.
The black box approach of "its all done by algo, no humans" crap just not going to cut it anymore. You see, humans are the ones writing the algo and humans are far from perfect.
Expect the volume of calls for government intervention to considerably increase from this point on as the Internet is now part of a vast majority of businesses around the world.
As much as i hate to think about it, unfortunately it is unavoidable!
The wi-fi data collection mess and buzz privacy bungle were just the opening shot in a longggggg "PLEASE EXPLAIN", "PLEASE SHOW", road that Google will now have to take.