incrediBILL - 6:20 pm on Jul 15, 2010 (gmt 0)
many businesses count on Google serps
Many businesses used to count on the Yellow pages before that and I certainly don't remember so much fuss about the Yellow pages, it was alphabetical and that's the way it was, same as the Yahoo directory before any search engines were worth using.
The phone companies were definitely heavy hitters in the same league as Google when it comes to profits and there was deregulation and all that nonsense but nobody ever worried about the predatory nature of the Yellow pages to impact your business.
Everyone knew if you wanted the maximum business exposure you bought display ads, that's the way it was, there was no free ride but now everyone has entitlement issues with Google.