aleksl - 2:12 pm on May 21, 2010 (gmt 0) [edited by: aleksl at 2:16 pm (utc) on May 21, 2010]
>> 2. watching TV (?) what's that? it is so last century.
um, except for those 4 Billion ppl that watch it, you master the big box and you have the most reach possible.
is that what tv executives are telling you? the trend is clearly "turn off your TV, get on the internet". Google used to be a trend setter, not anymore. Every kid is on the internet, but not too many are watching tv these days - nothing is ever ON on tv. Except for those "reality" shows, but once the novelty wears off...
In 1950, Nielsen moved to television, developing a ratings system using the methods he and his company had developed for radio.
Nielsen television ratings are gathered in one of two ways:
1. Viewer "diaries", in which a target audience self-records its viewing or listening habits. By targeting various demographics, the assembled statistical models provide a rendering of the audiences of any given show, network, and programming hour.
2. A more technologically sophisticated system uses Set Meters, which are small devices connected to televisions in selected homes. These devices gather the viewing habits of the home and transmit the information nightly to Nielsen through a "Home Unit" connected to a phone line. The technology-based home unit system is meant to allow market researchers to study television viewing habits
In 2005, Nielsen began measuring the usage of digital video recordings such as TiVo. Initial results indicate that time-shifted viewing will have a significant impact on television ratings.
Another words, they only measure people who watch TV, they assume everyone keeps watching TV, their rating is based on people who record what they watch and on boxes in households that DO watch tv and volunteered, another words they are HEAVILY SCEWED towards heavy or routine tv watchers. And even there, they admit that there's a significant shift to "time watechers", i.e. significant decrease in audience.
[edited by: aleksl at 2:16 pm (utc) on May 21, 2010]