koan - 11:20 pm on Apr 30, 2010 (gmt 0)

But I agree, Google should now allow anyone other then the brand owner bid on brand terms.

Rosetta stone is not a brand, it's an archeological artifact first. Anyone can bid on common keywords. The Rosetta Stone people should have thought it through when they hijacked that name.

Anyway, how is Google supposed to manage the millions of brand names out there? A facebook is a common term and a brand. So is twitter.. my space.. intel.. adobe.. etc.