wheel - 11:49 am on May 15, 2010 (gmt 0)
Here's a viral idea. As an SEO company, hire a PI to follow Eric Schmidt for a week or two. Then use a sniffer to grab whatever you can from around his house. See how intrusive you get.
Publish and watch the traffic roll in. Or have Eric Schmidt balk - even better.
And like google, you don't do it just for the heck of it. You do it as a business, to make money. How much oomph could you get from that?