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moTi - 6:25 pm on Feb 16, 2010 (gmt 0)
I have read that at Google ALL decisions are based on figures, so I would be very surprised that one of the most important product launches just slipped past this rule.
google is very much tech driven, engineers are the vast majority in this company. the few marketing folks must be having a really hard time over there, in an environment where every decision is solely based on figures rather than common sense.
the marketing discipline is more intuitive. thing is, you can't make that clear to a bunch of geeks. they have another conception of the world, they will never understand you. they will instead pick every idea to pieces if it's not in line with their technical view.
so no, if everything is based on figures, product launches will frequently go wrong. better ask somebody in the real world once in a while to get the product right.