zett - 3:24 pm on Feb 16, 2010 (gmt 0)
Google has admitted to BBC News that testing of its controversial social network Buzz was insufficient.
Amazing, just amazing. We are talking about the #1 online brand in the world, and they pretend to not have tested this new product seriously enough? Bah.
As they do have a product marketing department and product marketing managers (highly paid, I might add), someone simply must have come up with the plan to verify how the target group actually likes the way it works. That is Marketing 101.
I have read that at Google ALL decisions are based on figures, so I would be very surprised that one of the most important product launches just slipped past this rule.
So I think that Google is (again/see China) just offering a spin to hide the real facts; they probably can not admit that they knew exactly what they were doing. That would give them really bad PR. So they came up with the lame excuse of "not having tested enough".