mattglet - 10:14 pm on Feb 10, 2010 (gmt 0)
The combination of hutcheson & golocal's posts make the most sense to me. Too many people are stuck thinking Google is "just a search engine". This has never been true, even in the beginning.
They want all the world's information. Plain and simple. They are going to create the pipes to allow the information to travel -- and in turn they will advertise and organize -- and millions of people are going to climb on board. It's really that easy (for them).