vordmeister - 7:08 pm on Feb 5, 2010 (gmt 0)
For the opt-in vs opt out issue:
I've just started a project where I will copy every website on the internet and become the biggest website in the world. I've got some fantastic technology that I can use to interlink words and pages to ensure I have top spots in search engines. I also have technology for some really well targeted advertising.
If you find out that I'm doing this you can opt out. You will also be able to opt out from the 20,000 other mega sites that will adopt my model.
I feel the OP article missed the point - it's not about monopoly.