MrHard - 5:08 am on Dec 20, 2009 (gmt 0)

I think this is a good acquisition for Google. What other review sites are out there, BBB? Yelp is also a big discussion social network site, kind of like a miniature Twitter, not just reviews. People want to talk about experiences with feedback and social validation. With the ability to go large scale, just like Craigslist this is a fair price.

The clientele seems to be mostly a younger crowd, urbanites, skateboarders, etc. who use Yelp as a very liberal and rather rebellious, sometimes vindictive tool. They all get together and go to these strange social outings if you get "elite status" and talk about how they are in the "in crowd". They mention this to restaurants they visit and get free meals and services. Kind of like being a lobbiest, or blackmailer depending upon how you look at it.