Webwork - 2:56 pm on Dec 19, 2009 (gmt 0)

Answer: Google's Place Pages.

Question: What to bring to a gunfight . . err . . negotiation, with Yelp. [webmasterworld.com]

Related questions: G is buying "what"? Patents? "An experienced team"? The acceleration of a platform? Advancement on the social media front, a front in the never ending war for eyeballs that G heretofore hasn't quite been winning?

$500 million? For a review site? Sounds a bit . . _______ (you fill in the blank line). :P

Hmmmm . . . Get your business reviewed on a Google controlled site . . a site that likely runs Ads by Google . . and then what happens to the "reviewed business's" appetitie for consuming Google Ads?

Question: Do Yelp reviews now gain a stronger foothold in the Google Presents The World's Information ecosystem? Why wouldn't they?

I get this. IF search is moving away from discovery to discovery + review + recommendation . . it makes sense, sortof -> platform accelerator, experience, ownership of the ad income stream, . .

Does anyone know who invested in Yelp and what relationships exist between Yelp's investors and Google's players and dealmakers?