maximillianos - 12:52 pm on Dec 19, 2009 (gmt 0)

Yelps biggest issue is scale. You can't monitor and moderate that many users and posts as well as they need to be monitored.

They just recently in the last year started allowing companies to respond. Something that should have been there from day one.

At pubcon I overheard some marketers talking about how they game Yelp. They have a tough road ahead.