incrediBILL - 10:28 pm on Dec 18, 2009 (gmt 0)

I'm not sure the value is in the reviews as Google maps is already linking to lots of reviews including Google's own reviews.

All the information collected at Yelp about all the different business locations and blending that directly into Google Maps is where I think the real value lies.

Basically gives them a huge boost over waiting for individual shop owners to register at Google which must be growing slower than expected otherwise Yelp wouldn't be so attractive.