arieng - 11:04 pm on Dec 1, 2009 (gmt 0)
I have a different understanding. Initially, "First click free" could be used to get one page upon entry to a site, but it could be used a limitless number of times per day from different entry points. Now you still get one page upon entering a site, but the publisher can limit use to only five times in a 24-hour period. Maybe not the panacea that publishers are looking for, but at least a step in the right direction.