engine - 6:40 pm on Dec 1, 2009 (gmt 0)

Google Clarifies "First Click Free" [googlewebmastercentral.blogspot.com]

While we're happy to see that a number of publishers are already using First Click Free, we've found that some who might try it are worried about people abusing the spirit of First Click Free to access almost all of their content. As most users are generally happy to be able to access just a few pages from these premium content providers, we've decided to allow publishers to limit the number of accesses under the First Click Free policy to five free accesses per user each day. This change applies to both Google News publishers as well as websites indexed in Google's Web Search. We hope that this encourages even more publishers to open up more content to users around the world!