weeks - 6:48 pm on Nov 23, 2009 (gmt 0)

(From May 2009) Yahoo! launched its SmartAds Partnership Program, citing Teracent as the first credentialed partner. The partnership allows advertisers to take advantage of third party technologies and innovations on a larger scale leveraging Yahoo's massive reach. [teracent.com...]

Very interesting. I waded into Yahoo SmartAds effort working with newspapers. The idea was for newspapers to use this to sell ads on Yahoo and the newspapers. Problem was, only worked on Yahoo. You might find this hard to believe, but the newspapers had trouble with this. Go figure. (I've posted on this before...)

Anyway...I was not blown away with the technology. It's good for what it does, but it takes more tech knowledge than most ad buyers have. And the webmasters, well, they say no thanks.

Still, in the hands of Google.... I could see a local non-tech web guy or gal using it to serve his or her clients. I guess. With unemployment so high, people are looking for stuff to do to make money.