atadams - 3:11 pm on Feb 14, 2003 (gmt 0)

This survey has as much value as the political polls they put up on CNN.

The question "which brand had the most impact on your life in 2002" is not a metric to evaluate "branding". You'd have to be pretty pitiful to say that Coca-Cola had an impact on you life, but a great number of people recognize and have a positive response to the brand Coca-Cola.