engine - 6:05 pm on Apr 3, 2009 (gmt 0)
Google Streaming Tweets Across AdSense Network [adage.com]
Twitter may still be tweaking its own business model, but Google has found a way to use the popular microblogging service to sell ads. The search giant has started offering marketers ad units that stream their five most recent "tweets" across the Google AdSense network. The first marketer to use the ad units is Intuit, whose TurboTax brand is trying to boost its Twitter followers.