jeffgroovy - 4:57 am on Dec 4, 2008 (gmt 0)

From what I can tell Comscore's original assessment of online sales this Christmas is in fact correct. I know we are only 3 days into December, but so far it's shaping out like the worst January I've ever seen. In addition I'm seeing click costs slide at Google, and others as other advertisers run for cover. I'll lower my bids and get no clicks for a couple of days until other advertisers check their roi and lower their bids and then suddenly I'm getting clicks again, a few days later I notice that I'm still not getting a positive roi, and lower again, and this has been happening since early November. While I can't speak for the industry as a whole, I can read the writing on the wall, and whether or not you read it, America is still economically heading for the crapper going on 2 years now. Right now, many of us should be calling our family members to find out who we can move in with before we loose our homes. I'm no one and who cares about me besides me, but watch Google's shares half again when click prices continue to fall.