Edge - 10:22 pm on Dec 3, 2008 (gmt 0)

Saying projects won't get resources now comes off, to me, as saying they employed bad business practices to begin with.

Schmidt isn't saying that "projects won't get resources" or suggesting that Google has "employed bad business practices to begin with." He's merely saying that projects will be prioritized and expenditures will be kept under tighter control during a time of limited revenue growth. That's a common-sense strategy that most reasonable people would agree with.

It seems that Google is now adopting a more realistic and practical approach to running a business with share holders and success in mind. Google has been running a fantasy business for awhile on incredible revenues and growth. I’m sure the employees are feeling the shift in business practices by now.

My simple business belief is:

If you can’t make money at it, don’t do it.