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- ---- Google 2nd QTR 2008 Results Announced
signor_john - 2:01 pm on Jul 18, 2008 (gmt 0)
|"We're not trying to maximize clicks. We care more about having high-quality ad clicks," Brin said in a phone interview." |
Sounds about right, in light of what I've seen at the mom-and-pop publisher level (a 35% increase in AdSense earnings per click in June, 2008 compared to the same month last year).
Google did announce a tightening up of its "valid click" definition a while back, as I recall.
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