shorebreak - 2:05 am on Jul 18, 2008 (gmt 0)

The most interesting thing was on the earnings call when Jonathan Rosenberg said that Larry or Sergey (not sure who) would ideally want one ad per query.

AdGooroo data shows ads per query down 40-50% YoY, and we should all expect that Quality Score barriers will get tougher and tougher, to the point where most advertisers ads simply won't qualify.

--> if you haven't gotten serious about multivariate ad copy and LP testing, now's a good time to do so