TinkyWinky - 12:20 pm on Jun 15, 2008 (gmt 0)

Brand awareness - that's all it will ever be in real terms... not a bad vehicle either.

However, in G's world they may find this a bit of a struggle.

See you need to have Account Manager, Brand managers, traffic people, planners and more... ie read a Digital Media Agency.

G can't even manage Adwords customer services for their biggest clients ... so this could be a tough nut to crack.

They will need to buy a media business like Media 24/7 or how about WPP.... then they can have everythgin in-house and start to make money on YT - but all that takes serious money and serious commitment - does G want to do that?