ronin - 4:01 pm on Jun 12, 2008 (gmt 0)

they are opinions, and morality always is.

No, it isn't. Under what circumstances would you consider it morally okay to rape a woman? Burn a baby's arm with cigarettes? Twist a child's arm until it snapped? Stick hot needles in the eyes of a cat?

I'm all for post-modernism, but some things - intentional abuse for the purposes of vicarious pleasure - are not relative.

Schmidt said "Don't be evil" is meant to provoke internal debate over what constitutes ethical corporate behavior

Seems fair enough - Schmidt appears to be saying not "We will never do any unethical" but "We will never stop questioning whether what we are doing is ethical or not."