Clark - 3:49 pm on Jun 8, 2008 (gmt 0)

p.s. My wife (the one in the family with the Graphic Arts degree), disagrees with me. She notes that corporate image trending over the past decade has been moving toward lower case logos. Lower case is "more flexible, less dogmatic and rigid", it's friendlier and more approachable.

The experts seem to be the only ones who like it. I don't want to approach the G. I just want to see which tab is Google at a glance.

This is no big deal, but the fact that MM spends personal effort on this says a lot about what happens when a corporation succeeds beyond expectation...and why a juggernaut like Microsoft loses the edge after awhile..

I remember when our company was getting ready to go public and we brought in a marketing department. They spent a ton of money and energy on a new logo / business cards / letterhead (even though our old one was great!).... The day it came out, the rank and file noticed something that escaped the notice of the people who spent a year on it...the logo was almost identical to Toyota's... Ouch.