LifeinAsia - 6:17 pm on May 28, 2008 (gmt 0)
Now imagine this happens a few hundred thousand times. Shouldn't the value of those visitors be subtracted from the $77.5 million figure?
And using the server logs, determine how many people then clicked on the link to go to the newspaper sites. Determine a fair amount per click (assume a minimum of $.05/click for using AdWords) and subtract THAT number from the $77.5 million to see how much the newspapers owe Google! :)