blaze - 4:33 pm on Apr 17, 2008 (gmt 0) a - it thwarts MSFT, which is critical. It's a huge win for Google. The money is mere icing.
Yeah, I could see them giving it away for free.
b - the more clicks / impressions, the more consolidation / higher the bids on Google.
c - they get a lot of critical data out of Yahoo (basically, a list of IP addresses that use Yahoo but don't use Google), before they get taken over by MSFT, which could be hyper critical when they decide to compete with Microsoft directly if they take over Yahoo.
a - it thwarts MSFT, which is critical.
It's a huge win for Google. The money is mere icing.