europeforvisitors - 9:12 pm on Jan 27, 2008 (gmt 0)

The more ads Google slaps on everything the more adblind people will become..

General advertising already appears on billboards, buildings, bus stops, trams, the walls of subway stations, in airport terminals, and even in some public toilet stalls. Why not on mobile phones, where people are at least looking at the screen and might be interested in an ad related to their location?

FWIW, I read a newspaper article not too long ago about the success of real-estate agents' ads on bus benches in Los Angeles. Apparently they really work. It isn't too hard to imagine that the same kind of ad on a mobile phone ("John Doe, Hollywood's Condo King, has a home for you!") might work even better.