justgowithit - 2:36 pm on Nov 7, 2007 (gmt 0)

As part of a partnership to be announced Wednesday, the online search leader will dispense driving directions at thousands of gasoline pumps across the United States beginning early next month.

Veeder-Root will initially offer the service in about 3,500 gas pumps and expand based on retailer demand.

From the AP:
Latest Additive at Gas Pumps: Google [ap.google.com]

G always impresses me when they come up with ingenious niche offerings that front-runners in the given industry are blind-sided by. Where was Mapquest on this one?

Unlike most of Google's services, this one won't include ads bringing the company income.

I wonder how long that will last if the service takes off?