beesticles - 5:22 pm on Sep 20, 2007 (gmt 0)

"Fair playing field for advertisers". Absolutely, which of course is why they dropped the "growth kicker" which in no way impacts the advertiser playing field. Total bulls**t.

You're forgetting about that very large finance advertiser who changed agency every quarter last year to pick up the growth kicker.

People who are complaining about this change are:
1, Managing their clients' search budgets for 'free' and living off rebates, in which case they are fools because they've let a 3rd party determine their revenues.
2, Winning business off the size of their discount (by passing some/all of it to the advertiser), not the quality of the work, which holds the whole industry back.