johnser - 5:04 pm on Sep 20, 2007 (gmt 0)

Monopoly power in action. Pure & simple.

Those in Dublin last week heard lots of talk of agencies being "Key Partners". You know when phrases like that are used liberally, the cliff edge is in sight.

You're right Dixon re good for long-term prospects for SEM industry & if that was the reason they did it, I'd be the first to applaud them.

But it's not. They've to power to retain £50M for the bottom line so they're doing it. That's all. Accountants' decision.

"Fair playing field for advertisers".
Absolutely, which of course is why they dropped the "growth kicker" which in no way impacts the advertiser playing field. Total bulls**t.

Only silver lining is the notice period re 2009.

Incidentally, what are the best PPC models you've seen recently? Many agencies will need a list ;)

My sympathies to those dependant on BPF...