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engine - 2:50 pm on Sep 20, 2007 (gmt 0)
|Google is to scrap its European search advertising payments system which is worth as much as £50m a year to agencies. |
The programme, called Best Practice Funding, will wind up at the end of 2008.
"Agencies are now at a level where they don't need a subsidy," said Damian Burns, head of agency relations for Google EMEA.
Google Will End European Ad Agency Subsidy [media.guardian.co.uk]
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