jecasc - 4:42 pm on Aug 18, 2007 (gmt 0)

American Airlines would not be the first company to go into court because of alleged trademark infringement and loose its trademark protection completely because the court found that as a generic term the company name was not protectable.

I think something like that happened to the German Yellow Pages (Gelbe Seiten) a few years ago when they went to court against another company called "Go Yellow".

And Sony lost its trademark for "Walkman" in Austria like that.