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europeforvisitors - 3:17 pm on Aug 18, 2007 (gmt 0)
And it isn't just in search. A newspaper headline that read "AMERICAN AIRLINES FACING BANKRUPTCY" could be interpreted in two ways, one of which would cause alarm in AA's investor-relations department. Maybe American should just change its name. :-)
In most offline scenarios, American Airlines would have a case, but in a search enviroment, the term is genaric.