jdMorgan - 10:15 pm on Aug 17, 2007 (gmt 0) Jim
When a user performs a search on Google's site for the words "American Airlines" to search for flights on American, the user may be redirected to the Web site of a competing airline, a Web site that sells American Airlines travel services or the services of other airlines, or Web sites that have nothing to do with air travel at all, according to the lawsuit.
Redirected? I don't think so. AA had better watch their terminology or they'll lose on technical grounds. The searcher has to click on the ad; There may be subsequent redirection involved, but Google doesn't control that any more than they control the user's mouse. Their wording makes it seem that the user is a passive participant in the process.