europeforvisitors - 10:09 pm on Jul 12, 2007 (gmt 0)

Well, it really should be made more obvious. Out of the last 10 people I've explained PPC to, all 10 didn't realize the results on the right were paid or any different than the organic serps.

I've got an editorial travel-planning site, and a surprising number of my readers think I'm running a national tourist office or a cruise line. (I even get job inquiries from cruise-industry officers who've read a review of the S.S. WIDGET and think I'm hiring.) Google could have THIS IS A #*$!ING AD, STUPID! in big black letters above every sponsored link, and a lot of people still wouldn't get it.